Thursday, February 08, 2007

Never Let 'em See Ya Sweat, but Fellas....

looks like ya DO want to let them SMELL your least according to this report from University of California at Berkeley researchers, who concluded that women who sniffed a chemical found in male sweat experienced elevated levels of an important hormone, along with higher sexual arousal, faster heart rate and other effects.

Go here for the rest of the story....but I wonder what this means for deodorant ads?

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